8 Important Things for Effective Website Design.

The most important thing on the website to make it a success is the layout. Your nicely-designed website which includes usability and utility determines the success and not the visual design. Your site is the Reflection of your business and most potential customers will visit your site before they ever look in on your store, it becomes more necessary to get your website designed impactfully. Lacking in any aspect could end up or trash down your brand impression.

Website design is more critical in real conversions than you think. Despite using a great conversion boosting tactic, you may not do much if it looks poor in quality. In fact, website design doesn’t necessarily mean how it looks like and feels like but is how it works. Even a simple looking website with exceptional usability and well-structured typically performs batter on Google. User view of such websites is also higher than those with poor user experience. The performance entirely depends on the effectiveness of the website.

Good website design needs a wide range of professionals having expertise in different areas. Their collective efforts need to put in when there is a critical decision to take place. Here in this article, we’ll outline the 8 essential principles of a good website design which must be pondered while developing a website. These design principles will definitely help web designers to develop an inspiring design and to enhance the usability of a website.

Here are the following of 8-good design principles which will make your website aesthetic, user-friendly, effective, and engaging. Web Design Service in Kolkata offering Unique & Attractive Mobile Friendly Websites.

1. Best and Simple design

The over-designed website may not work as compared to a simple website. Putting too many elements on the page may distract visitors from the main purpose of your website. The simplicity of the website always works to attract the visitor. Clean and fresh design of your website not only makes the website appealing but also help the user to navigate from one page to another simultaneously. If the load time is more of a website having design features which do not serve the purpose may be frustrating. Maintain your design as simple as possible so that the visitors can feel it easy-to-use and can find their ways easily. If you are facing any problem getting your website, a Web Design Company in Kolkata is there to help you.

2. Design & Consistency

Consistency of the website design matter a lot. Give your attention to match the design of each and every page same and the elements throughout each of the pages. It can be understood that your fonts, sizes, headings, sub-headings, color combination, and button styles must be the same throughout the website. Plan everything in advance. Decide the fonts and the color combination for your texts, buttons, etc, and stick to them throughout the development. Cascading Style Sheets would help to keep the complete information about design styles and elements.

3. Content Readability

No matter how much good your design is text always rules the website as it provides users the desired information. Search engine crawlers also are very much familiar with this data, it becomes an integral part of SEO activities. You should keep your typography visually appealing and readable for visitors, along with the tricky use of keywords, meta-description, and other SEO-sensitive elements.

Always use fonts that are easier to read. The modern sans-serif fonts as Arial, Helvetica, etc. can be used for the body texts. Make proper combinations of content for each and every design elements such as headlines, body texts, buttons, etc.

4. All Device Compatibility

Keeping in mind the ever-growing usage of smartphones and tablets web design must be effective for various screens. If your website design doesn’t support all screen sizes, the chance is that you’ll lose the battle to your competitors. There is Website Design Service in Kolkata from where you can turn your desktop design into a responsive and adaptive one for all screen sizes.

5. Color Combinations & Image Selection

A perfect color combination attracts users while a poor combination can be the cause of distraction. This is the cause why you to pick a perfect color palette for your website which can create a pleasing atmosphere, thus leaving a good impact on visitors. Batter users experience by selecting a complementary color palette to give a balanced-look to your website design. Remember to white space use as it avoids your website from visual clutter and mess. Also, avoid using too many colors. 3 or 4 tones for the whole websites are ample to give an appealing and clear design. Same is the case with images. Don’t use multiple vibrant images.

6. Speed of the Website

No one likes the website that takes too much time to load. So take care that your images are optimized, combing code into a central CSS or JavaScript file as it reduces HTTP requests. Also, compress the HTML, JavaScript, and CSS for enhanced loading speed.

7. Navigation

From a study, it's known that visitors stay more time on the websites having easy navigation. For effective navigation, you may consider creating a logical page hierarchy, using bread scrums, and designing clickable buttons. You should follow the “three-click-rule” so that visitors can get the required information within three clicks.

8. Connectivity Between Customer and Website

The ultimate purpose of the visitors is to get information, and if your website is able to communicate your visitors efficiently, most probably they would spend more time on your website. Tricks that may work to establish effortless communication with the visitors are – organizing information by making good use of headlines and sub-headlines, cutting the waffle, and using bullet points, rather than long gusty sentences.

To wrap it up

Keeping the above-mentioned principles of good website design, you can easily develop an aesthetic and batter functional website. Without this base, it would be difficult to travel a long path. Only with a clean, new and user-friendly design, you can think to succeed.

Cariva technologies is a Web design and digital marketing firm. We design websites and done there digital marketing also. For any query contact with Website Design & Development Company in Kolkata